Written by Daniel Barnett, VP, Marketing & Marketing Cloud Practice Lead at Thunder

2023 is going to be an incredible year for Marketing Cloud and we’re so excited to partner with Salesforce to help lead the way. One of the things that excites us the most at Thunder is MC Personalization — one of Marketing Clouds newest and most robust products. 

Personalization allows you to optimize conversions and reduce costs with AI-driven, 1-to-1 customer experiences. An automated way to treat every customer as unique individuals and reduce costs? That’s any Marketer’s dream come true!

And the Thunder team is here to help make that dream a reality. Here are 3 ways we can help you with your journey:

1. Yes, Personalization is complex and can require a large-scale, extended  implementation. HOWEVER, Thunder is an agile shop and can help you identify small, quick wins to get up-and-running fast so you can love it even faster.
2. Personalization is truly multi-cloud and plays right into Thunder’s sweet-spot. By leveraging Personalization recipes and Einstein Next-Best Actions, we can help Marketing and Service organizations speak the language to drive and prove meaningful growth.
3. Personalization plugs right into both web and email channels and requires real Marketing Cloud chops to get it done. Our deeply tenured leadership team has an average of 13 years in the Salesforce ecosystem (did I just age us?) and would love to put all of that multi-cloud experience to work for you. We may be the new kids on the block, but this stuff is certainly not new to us.