Our story and mission

Built with Salesforce. Backed by Salesforce.  
Trusted by Leaders.

Salesforce is the central nervous system of your revenue operations, but most companies operate at a fraction of its potential.

With advanced AI capabilities now available, the gap between leaders and laggards is widening fast. Every customer can have a white-glove experience, every rep can have a copilot, every leader can get predictive visibility—but only if your digital foundation is solid.

Our founder Carter Wigell Speaking

We help companies leverage Salesforce as strategic infrastructure

Our founder, Carter Wigell, one of the first 100 employees at Salesforce, has assembled an industry-leading team of experts who understand that getting Salesforce right is a continuous investment in competitive advantage and companywide performance.

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Attracting investment and generating results by focusing on what matters

Thunder is backed by Salesforce Ventures, with three rounds of investment. We've grown rapidly by remaining committed to partnering with companies and achieving the outcomes that genuinely make a difference.

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Meet our leadership team

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CEO

Carter started his career at Salesforce.com in early 2001 as one of the first 100 Salesforce employees. He spent almost 10 years learning under Marc Benioff, Founder of Salesforce.com and Cloud Computing evangelist.

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Head of People

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CFO / COO

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SVP, Shared Services

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Chief Technology Officer

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How we deliver differently

Positioned at the center of the AI revolution

Every enterprise company on the planet is figuring out how to integrate AI into their operations and contact centers. As Salesforce's most AI-forward implementation partner, we're helping organizations make this massive shift with the systems thinking and trusted expertise they need.

Traditional consulting reimagined from the ground up

We're not your typical consulting firm. We think like a product company—building reusable solutions, leveraging technology to eliminate busywork, and predicting risk so that we can keep all our customer’s deliverables on track.

GSI-level talent in a boutique partner

We staff our team with alumni from Salesforce, Accenture, Deloitte, and IBM, including cloud-specific experts and seasoned operators. 100% of our team works on US hours and our staff is trained on our methods, standards, and values in Thunder Academy.

The SI that thinks like your implementation co-prime

To build a successful services business, you have to develop a strong bond with your channel partners. We understand quotas, pipeline pressure, and the need for quick wins. Thunder approaches every channel partnership with their metrics and constraints in mind, and designs scalable programs to achieve shared success.

Join the team

Take a look at what we’ve accomplished, what it’s like to work at Thunder, and how we’ve built a world-class services organization.

life at thunder

Never a dull moment. Always electric.

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Pledge 1%

Thunder is a member, joining companies worldwide committed to using business as a force for good. Learn more

Our Journey

View our newsroom to learn where we’ve been and where we’re headed.

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Whether you're looking to automate simple tasks or build a complete agentic organization, Thunder's proven methodology ensures you get real business value—not just impressive demos.

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