A leading provider of hygienic robotic packaging solutions for the food industry faced challenges with a complex manual quoting process. To address these issues, they partnered with Thunder, who guided the implementation of CPQ. Learn how the company was able to streamline its quoting process and enhance the customer experience.

For almost 60 years, our customer has been a leading provider of hygienic robotic packaging solutions for the food industry. Their expertise lies in creating custom vision-guided primary and secondary robotic packaging systems that seamlessly integrate into complex production lines while upholding the highest safety and quality standards for food manufacturers.

A complex and time-consuming manual quoting process significantly slowed down the company’s time-to-quote and hindered their ability to effectively showcase their solutions to potential clients.

They required more efficient and automated processes, including a system that could seamlessly integrate high-quality images of their solutions into customer-facing documents. This would provide a more compelling customer experience, while ensuring the accuracy and efficiency of the quoting process.

To address these challenges, the company explored several partners to help them maximize their CPQ implementation. They ultimately selected Thunder as their Salesforce Consulting Partner due to the team’s product knowledge and friendly demeanor.

Thunder guided the implementation of CPQ, leveraging build automation to reduce the need for manual efforts in quote generation. Conga Composer seamlessly integrated to generate high-quality output documents, complete with images of the customer’s solutions. After careful consideration, pricing was kept outside of the CPQ system to allow greater flexibility and control over pricing strategies.

With in-depth advisory and a comprehensive implementation strategy, Thunder empowered the customer with a deeper understanding of both Sales and Revenue Clouds. This fostered confidence within the company’s sales teams to navigate future business challenges.

The customer saw success in:

• Reduced time-to-quote through automation
• A streamlined overall quoting process
• Increased employee satisfaction

Thunder received a 5/5 CSAT review for this engagement – a testament to Thunder’s commitment to exceeding client expectations.