Data Cloud - Thunder

We'll Make You Love Data Cloud

Thunder helps you unify data across disparate sources, powering a customer 360 and laying the foundation for AI driven insights and decisioning.

Watch this video to learn about Data Cloud success with Thunder customer Turtle Bay Resort!

The Challenge

In the past decade, the creation, capturing, copying, and consumption of data has increased by over 5,000%, creating immense challenges for organizations in unifying and actioning on data effectively.

However, 61% of companies think that the fast-growing volume of data is limiting their ability to harness their data fully.

The importance of CX

Creating connected, personalized and meaningful customer experiences is essential to fostering customer loyalty which in turn drives business growth, profitability and sustainability.

80%

of customers now consider the experience a company provides to be as important as its products and services*

86%

of buyers are willing to pay more for a positive customer experience*

53%

of companies feel they do not have the unified data & technology they need to meet their customer expectations*

Our approach to powering Data Cloud

We are a multi-disciplined team with expertise designing data driven experiences across the entire customer lifecycle. Our practice lead Lauren Noonan has been very close to the Data Cloud product team and has developed compelling offerings to meet customers where they are on their Data Cloud journey.

Determine Data Readiness

Perform a Data Maturity Assessment to determine Data Cloud readiness
Hold workshop to review results

Define Use Cases & Select Package

Determine key use cases
Identify QuickStart package fit
Define scope

Implement Defined Scope

Data source integration
Configuration of Identity Resolution Rules
Creation of Calculated Insights
Creation of Data Action Targets and Data Actions

Data Cloud Offerings

Readiness Assessment

Build a roadmap for Data Cloud by assessing your CRM and data is ready to support Data Cloud and identify use cases to get you started

Quickstart for Sales/Service Cloud

Unlock the value of the new $0 Data Cloud SKU to your Sales & Service Cloud users, increasing revenue & enabling customer 360

Quickstart for Marketing Cloud

Harness the power of data to drive personalization, unify customer profiles, and activate triggered segments to enhance your campaigns

Full Implementation

Leverage the full power of Data Cloud to personalize marketing experiences, increase sales enablement & revenue and enable service 360

Rapid Adoption Accelerator

Designed to get clients up-and-running with a valuable proof of concept build in less than 7 weeks

Guest Experience Accelerator

Designed to elevate the guest experience from researching their trip, through onsite and post-stay journeys (optimizes both marketing and guest services operations)

Subscription Optimization Accelerator

Built to manage partner and customer subscriptions, improving product usage and preventing churn

Lead-to-Field Quoting Accelerator

Helps Field Reps generate a quote seamlessly on the spot with One App Experience, streamlining Sales and Service processes and improving user and customer experiences

Success with Turtle Bay Resort

Turtle Bay Resort, a BRE Hotels & Resorts property, is a dream destination in Oahu, Hawaii. Turtle Bay was struggling with limited data and personalization capabilities, which restricted tailored guest experiences. They want to create authentic experiences and increase lifetime value for generations of travelers. Whether on property or online, associates deliver anticipated personalized service at every interaction, while amplifying the human touch with AI and customer intelligence.

Turtle Bay partnered with Thunder for a Data Cloud implementation for Marketing Cloud & Service Cloud including:

Improved Guest Personalization
Enable Guest Services 360 View

Turtle Bay Results at a glance

20%

increase in booking conversions

40%

increase in customer engagement

50%

improvement in concierge efficiency

“By leveraging Salesforce’s powerful suite of tools through Einstein 1 Platform, we are able to reach new guests with a highly tailored approach to our engagement, ensuring that every guest receives a truly unforgettable experience unique to them.”

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Data Cloud Rainmakers

Meet our practice leaders (a.k.a. Rockstars) working to make you love Salesforce, forever

Lauren Noonan
VP – Marketing Cloud Practice Lead & AI GTM

Carolyn Peys
VP, Customer Success