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The Secret to Salesforce Success form a Salesforce Alum: Amplify

Written by Derek Gilliland, Sr. Client Director at Thunder

It’s no secret that the Salesforce platform is an incredibly powerful, feature-rich tool that can give businesses an unfair advantage in their industry. It’s consistently ranked by Gartner the #1 CRM in the world, and for a good reason. But in my 4.5 years as a Salesforce AE, I don’t believe I met one customer that could confidently say that they were maximizing the value of their licensing and what they could do with it. As a matter of fact, most of the time I heard things like-

“We know we’re only using about 20% of what the Platform can do”

“It’s like we’ve got a Ferrari, but we can’t get it out of Second Gear”

Sound familiar? You’re not alone. Organizations struggle to keep up with the rapid advancements in evolving product offerings at Salesforce, not to mention the 3x per year releases that are made available to all customers as the tool is continuously improved. Like anything you want to maintain value and health on, your Salesforce instance will require maintenance, upkeep, and attention to ensure you’re using it to fullest potential towards achieving your business goals.

So, you decide that to support this strategic investment you’ve made, you’re going to hire a Salesforce Admin/ Architect, maybe even a few, to help support your ongoing initiatives. As you begin to search for and hire this Diamond in the Rough, or if you’ve been at this process of Salesforce talent acquisition for some time, you’re bound to find out a few things the hard way:

  • Good, Certified Salesforce talent is not cheap. Your financial outlay on people can quickly exceed your spend on licensing
  • Nobody, and I mean nobody, can be an expert in EVERYTHING that Salesforce has to offer. Even the most Senior, experienced talent is going to have blind spots and a high degree of difficulty in keeping up with the rapidly evolving platform
  • There’s competencies and skillsets around Project Management, Devops, Training, and Change Management that, even if you find someone with the Salesforce knowledge, will have to have in order to execute on your projects.
  • Retaining these talented resources is hard, and if they leave the company, you’re back to square one. Any initiatives you had in the works, no matter how critical to the business, are on hold for a minimum of 90 days while you hire and onboard a replacement

So, in order to cover all your bases, you’d need a massive team of experts on staff, leadership to coach and manage their time, and your budget doesn’t allow for any of this.

What if there was a better way? A program that gave you access to a diverse set of resources that spanned all Salesforce Clouds and Skillsets? The right person, the right skills, at the right time? Seasoned experts that can provide Best Practices and strategic consulting to guide you in the right direction? Flexible enough to scale up or down based on your needs and other business initiatives?

Introducing the Amplify program from Thunder. Amplify is a strategic service that helps businesses of all sizes and industries drive ROI on Salesforce over time, with a team of creative, experienced, and lovable Salesforce fanatics who are obsessed with your success. service that helps businesses of all sizes and industries drive ROI on Salesforce over time, with a team of creative, experienced, and lovable Salesforce fanatics who are obsessed with your success.

You’re not in the business of finding, maintaining, and cultivating Salesforce talent- that’s what we do. Let us focus on improving your Salesforce deployment, driving solutions that map to your business initiatives.

Contact us today to get engaged with our team and learn how we can help your organization love Salesforce, forever.