Written by Dave McCall, VP, Innovation at Thunder
Thunder has had the opportunity to work with some of the most forward-thinking hospitality companies around. In communion with these stakeholders, we’ve been able to build a playbook and a set of accelerators that we’re pleased to be able to offer. We have transformational solutions for Sales, Service, and Marketing using Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Agentforce, and Data Cloud designed for hospitality providers.
Rather than just describe it, why not just see it in action:
Agentforce can be provided instructions and data access to perform a number of autonomous tasks on your guest’s behalf. In the case of digital concierge, we’ve taught it to:
Your agent can have whatever name you wish, can greet customers however you’d like, and we can provide the appropriate vocabulary for the feel you desire
Your team might have some ideas about what you’d like your agent to be able to do. We’d love to hear them and help you make them a reality.
The agent in the video is available for you to try. We’re eager for you to give it a spin. When you do, try the following:
“How many rooms are there at the resort?”
“What kind of shopping is available?”
“Are there gluten-free options available at the restaurants?”
This is pulling from the resort knowledge base. This can be populated by pulling information from your website and/or by loading fact sheets or other knowledge.
“Can you tell me about my reservation?”
“Tell me about my room”
Ask the agent to suggest some experiences to you. Say something like:
“What is there to do at the resort?”
“Can you suggest some activities to me?”
“Are there any fishing excursions available?”
This is pulling from some data about experiences and logging bookings in our system. For some customers we have built these out as integrations to systems like OpenTable, FareHarbor, as well as golf and spa reservation systems.
“Can I book a tennis court for 4pm on Tuesday?”
“Will you please reserve a surf lesson on May 3?”
“Can you reserve me a table at the Luau?”
Note that the agent will ask the appropriate follow up questions, tell you times, and keep the context of who you are.
“Can you tell me what I have planned during my stay?”
“Tell me my itinerary for Tuesday”
This will only tell you about experiences you booked, so ask about days where you booked experiences in the previous step.
“Will you please note that I am gluten free?”
“I would like late check out”
“Will you make sure that I am on a low floor?”
This will log your preference to a special object that lets all staff see your preferences at a glance.
“Will you please make sure that the room temperature is set to 67 when I arrive?”
“Will you put a picture of Nick Cage somewhere in my room?”
“Can I please have a crib or pack-and-play in the room?”
“Send up an additional 2 towels”
These will create cases and/or work orders in the system to notify someone to perform the service and/or make notes in your reservation.
“Can the resort host my wedding?”
“I would like to have a sales meeting at the resort for 50 people, can you accommodate a group of that size?”
“Can I get a quote for a wedding for 100 people?”
This will create a lead in Salesforce, letting someone from the revenue team know to follow up the request.
Visit www.thunderbayresort.com and try it now!
Note that any digital agent is a little like a smart intern–it won’t (and shouldn’t) do anything except the things for which we’ve provided instructions and the appropriate access to systems and data. So, the agent might get confused by something you say. That’s why we generally teach the agent to confirm anything important and be polite when it isn’t sure what to do.
With all of that, you might have other things you’d like your agent to do. We would love to discuss it with you and are confident that we can provide a solution.
Thunder has also built an experience for the human members of your team that allows them to provide a personalized experience to your guests. Using the same data foundation we built for the agent, we’re providing a set of custom and standard components that puts the guest’s information at a glance.
It starts with the guest record page. On it, we’re using the following components (left-to-right and top-to-bottom):
We also provide the Guest Board, an interactive display of your guests that can be filtered based on your criteria including loyalty status, total lifetime value, reservation types, etc. This can be used by your staff to be able to quickly get to guests who are in their service area.
We would love to talk about how to make these things a reality for your business. We would like to hear about the challenges you’d like to overcome or efficiencies you want to achieve. We’d love to walk through this demo for you. We can offer incremental approaches to these and mix and match these parts.
Contact us today to learn how we can help make Salesforce your business’s unfair advantage.