Voice AI That Sets a New Standard for Customer Experience
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The bottom line

Anchoring on outcomes drives clarity and success




























HOW THUNDER DELIVERS DIFFERENTLY
Frequently asked questions
- How is Amazon Q different from traditional IVR and chatbots?
Traditional IVR systems force customers through rigid phone menus, and basic chatbots follow scripted decision trees. Amazon Q uses natural language understanding to have actual conversations—handling interruptions, understanding context, and completing transactions autonomously. Instead of "Press 1 for..." or getting stuck in chat loops, customers simply describe what they need and Amazon Q helps solve it.
- What if customer requests get too complex for AI?
Amazon Q includes sophisticated guardrails that define when to escalate to human agents. You control the boundaries, security rules, and escalation triggers. When handoff occurs, agents receive complete conversation history and context—customers never repeat themselves. The goal is seamless collaboration between AI and humans, with each handling what they do best.
- Why choose Amazon Q over other voice AI platforms?
The choice between Amazon Q, Salesforce Agentforce, or other platforms depends on your existing tech stack, integration requirements, and business priorities. Amazon Q excels when you're already in the AWS ecosystem or need deep telephony customization through Amazon Connect. Thunder's expertise across multiple platforms means we'll help you evaluate options honestly and implement whatever solution delivers the best outcome for your specific situation.
- Can you help us start with one capability and expand over time?
Absolutely. Most clients start with the highest-value use case—often voice for phone-heavy contact centers, or agent assist for productivity gains. We help you build a phased roadmap, prove ROI quickly, and scale systematically as you see results. No pressure to buy everything at once, just a transparent path from initial implementation to comprehensive transformation.

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