Turn data chaos
into revenue growth

Whether you're improving forecast accuracy, scaling audience engagement, or modernizing legacy systems, the Thunder model helps media companies drive measurable results that scale with their content strategy.

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Why media Teams Choose Thunder

Fix what's broken, unlock what's possible

Transform underperforming Salesforce implementations into revenue-generating engines that your teams actually love using—often in weeks, not months.

Improve forecast accuracy with unified data

Connect consumer and advertiser data across your entire operation to predict revenue more accurately and optimize campaign performance in real-time.

Scale personalized experiences that drive retention

Deploy AI-powered subscriber journeys and intelligent content recommendations that reduce churn while increasing average revenue per user.

Thunder solutions  built for  
Media Companies

Advertising sales optimization

Streamline Quote-to-Cash processes with intelligent inventory management and automated campaign performance tracking across all channels.

Accelerate deal velocity while  reducing revenue leakage.

Customer service transformation

Unite field service, technical support, and customer portals with AI-powered case management and self-service capabilities for equipment and product support.

Reduce support costs while improving customer satisfaction and equipment uptime.

Audience data unification

Break down silos between consumer behavior, advertiser performance, and content analytics for complete audience intelligence.

Make data-driven decisions that improve both content strategy and advertiser outcomes.

Legacy system modernization

Transform broken Salesforce implementations into modern, efficient platforms that integrate seamlessly with content management and ad operations.

Get teams excited about their CRM  instead of working around it.

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We’ll send a detailed package with best practices, templates,  and case studies focused on exactly what you care about.

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Featured Offering

Change how you engage with customers

Re-architect your contact center with AI

We'll help you transition to AI-powered customer service using Service Cloud Voice, Amazon Connect, Agentforce, and Digital Engagement. Drive eye-popping efficiency while building a repeatable process for training, launching, and managing AI agents.

Learn about our AI contact center solution

Trusted by industry leaders

"They become part of your team, and are as invested in the success of the project and outcome as internal stakeholders are. They put in the extra time, late hours and go above and beyond to ensure satisfaction and success. I highly recommend working with Thunder."

- Ben Coan

Everyday Health Group

gsi-level talent in a boutique partner

Yaron Wilf

VP, Contact Center Practice

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Dan Magner

Managed Services Delivery 

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Geoff Dodge

Advisor, Seasoned Media Executive 

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The thunder difference

We speak your industry's language

Unlike generalist consultancies, we understand the unique challenges of media operations—from complex advertising inventory management to subscription churn dynamics. We're not afraid to take on media implementations that other partners avoid.

Faster results with proven accelerators

Our Component Library of battle-tested accelerators allows us to deploy capabilities in weeks that other partners would spend months building from scratch

Unite audience and revenue intelligence

We help you break down the traditional silos between your customer data and business performance metrics, creating unified intelligence that drives better content decisions and more effective revenue optimization across all your business lines.

Built for M&A integration

When media companies merge or acquire new properties, disconnected data becomes a critical liability. Our methodology specializes in rapidly integrating disparate systems to create unified customer intelligence—especially valuable when positioning for acquisition or merger opportunities.

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Frequently asked questions

How is Thunder different from other Salesforce partners in media?
Thunder combines deep media industry expertise with a proven methodology specifically designed for complex, data-intensive implementations. While many consultancies struggle with the unique challenges of media operations—like managing advertising inventory alongside subscriber data—we've built our practice around these exact scenarios. We understand that media companies need partners who can navigate the nuances of the industry, not just configure Salesforce.

Can Thunder help fix our existing Salesforce implementation that isn't working?
Absolutely. Many of our media clients come to us frustrated with broken legacy implementations that their teams have learned to work around instead of work with. Our assessment methodology quickly identifies what's not working and creates a roadmap to transform your existing Salesforce instance into a platform your teams actually love using. We focus on practical improvements that deliver immediate value while building toward long-term strategic goals.

How does Thunder help with forecast accuracy and revenue prediction?
We specialize in connecting previously siloed data sources—subscriber behavior, advertising performance, content analytics—to create unified intelligence that dramatically improves forecast accuracy. Our approach includes predictive modeling for subscriber churn, advertising revenue optimization, and content performance analytics that help media companies make more accurate business predictions and strategic decisions.

Ready to transform your media operations?

Whether you're looking to fix underperforming implementations, improve forecast accuracy, or prepare for M&A integration, Thunder's proven approach delivers measurable results that scale with your content strategy.

Talk to an expert

See pricing

Turn data chaosinto revenue growth

Why media Teams Choose Thunder

Thunder solutions built for Media Companies

Advertising sales optimization

Customer service transformation

Audience data unification

Legacy system modernization

Get A custom info KIT

We'll prep your kit and share it with you shortly.

Re-architect your contact center with AI

Trusted by industry leaders

gsi-level talent in a boutique partner

The thunder difference

We speak your industry's language

Faster results with proven accelerators

Unite audience and revenue intelligence

Built for M&A integration

featured posts

Frequently asked questions

Ready to transform your media operations?

Book time to connect live at upcoming events

Turn data chaos
into revenue growth

Thunder solutions  built for  
Media Companies

Ready to transform your media operations?